Dominate your Market: Simple and effective digital marketing techniques to increase your customer base.
Just because you build a web site – it doesn’t mean people will come. With the millions of sites out there you need to implement a plan to market your site and your business to customers.
First things first: Before you begin any digital marketing campaign, it’s important to know your customers.
ASK THE RIGHT QUESTIONS:
Who are your customers?
What are they looking for?
Is there a problem they are looking for a solution to?
EVALUATE YOUR WEB SITE:
Is your web site and business targeted to your customer base?
Does it meet the needs of your customers?
Does your Web site include “landing pages?" For example, if you are a beauty supplier and someone is searching out “chemical peels” – does your Web site include a page on that and is it easily found?.
CHECK OUT THE COMPETITION:
How are your competitors marketing to customers? How are they meeting the needs of customers?
Once you have perfected your web site, you can start your marketing campaign.
SEARCH ENGINE OPTIMIZATION:
The more copy you write on your web site, the more likely that search engines will include your site in people’s searches
Have you written copy on the web site that will optimize your customers’ searches? For example, if you are selling real estate, does your site list out several key words like “knowledgeable realtor?”
Do a search yourself, what do you find? Make sure to include those terms.
Write a blog. Plenty of services allow you to add a blog to your web site. A blog is a great way to offer your customers more information about your services, plus it keeps your site dynamic. Make sure to update the blog and if your customers comment, make sure to respond.
EMAIL MARKETING:
Keeping in touch with your customers via email is very important. But you don’t want to be considered spam and kicked into junk mail. The best way to do this is to choose an email marketing service that will help you get pertinent information out to your customers.
You can also set up autoresponders which are automated emails that are generated when a customer emails you. The autoresponder can be as simple as “thank you for checking out my web site” or a call to action that says you will respond to the customer in person.
KEYWORD ADVERTISING CAMPAIGNS:
Here’s how it works: When people use a search engine using one of your keywords, your ad may appear with the search results. The good news is that you're advertising to customers who are interested in your products!
All major search engines will help you conduct your keyword advertising campaign.
The search engine provider will also provide you updates on how your campaign is doing.
So, a lot has been talked about on this page and it may seem a bit overwhelming. But if you set a timeline for yourself and take it one step at a time, you’ll find that many of these time-tested marketing tactics will work.
Every business is different and therefore there will be some tactics that work better than others. By understanding your audience, and targeting your web site to your customer base, chances are you’ll start seeing results.
Check out more details on my web site on promoting your business and dominating your market!
